We didn't start ISEN&Co to help anyone shave three seconds off their split time.

Truth be told, we're both competitive people. We love setting goals, chasing personal bests, getting stronger and running faster. But despite that, we never quite felt at home in today's fitness culture.

Everything seemed to revolve around optimization, metrics and pushing harder. And in a time when even we have to remind ourselves that movement is supposed to make us feel good, we wanted to create a brand built around exactly that idea.

We kept thinking back to how movement felt growing up. Riding our bikes for hours. Playing tennis until it got dark. Running around simply because it was fun. Somewhere along the way, a lot of that got lost.

ISEN is our attempt to bring some of it back.

Inspired by the sports culture we grew up with and designed for the way we move today, we're creating clothes for people who love movement in all its forms - whether they're chasing a marathon goal, heading to a workout, playing a spontaneous match, or simply taking a long walk.